Tuesday, June 17, 2014

How Fit Are You (for growth)?

When you are attempting to reach a goal, you have to assess where you are, or your jump off point. Once you know where you are vs. where you want to be, you can start filling in the blanks. For example, if you want to start a new fitness regimen, it helps to know what your level is. Can you do a 60 minute Spinning class? Or do you get winded after 10 minutes on the treadmill at 3.5mph? And if you happen to want to lose weight, you need to know your starting weight, your goal
weight, and how many weeks or months it will take you to get there. You'll have to add in a meal plan, and stick to it to see results, as well as increasing your calorie burn.

This is the same in business, and where the basis for business coaching is. I know many business people who have built a rock-solid business from the ground up, only to have it plateau. And once it plateaus, the natural thing to happen if measures aren't taken quickly is to LOSE business. Every business leader's fear. There are those who have been successful at their business, despite having little to no social media presence or coaching. However, with the increase in our reliance on technology as a source for business decisions, this is an incredible missed opportunity. And if the competition gets wind of how valuable diverse media is, even that business leader's plateau can erode.

If you are still thinking of picking back up on that fitness journey, start today. If you've reached a plateau in your training, despite being a well-oiled machine, don't be afraid to ask for help. If you're in the business of helping others transform their bodies, you might have neglected preparing for increased exposure and success. The point is, whatever your business is, chances are you're not the smartest person in the room, in every area. And that's great! You know why? Because when you know you're not the smartest at say business planning or online media, you seek out that expert. You hire the business coach or the media consultant. You hire a content marketer, or content manager. You don't have to know how to create, write for, nor maintain a Twitter, Facebook, Instagram, Blog or website. You can hire someone to manage all of that.  And a coach offers you invaluable insight into how to achieve your realistic goals. So you can get back to the business of sustained growth.

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